let alone analyzes, the way that McDonald’s ingratiated itself to Black America.” What exactly do you mean by that?Ĭhatelain: After Martin Luther King’s assassination in 1968, McDonald’s strategy in capturing African American consumers went beyond run of the mill marketing and focused on creating African American franchise owners who would become pillars in the community. When we’re grappling with some public policy issues, history has to be the first place we go to figure out context and recognize the complexity of the issue at hand. regarding African Americans was very much focused on people’s eating habits and had very little historical context. What inspired you to write a book on the effect that McDonald’s burger outlets have had on the African American community?Ĭhatelain: I felt like a lot of the conversation about health disparities in the U.S. Here’s what Chatelain said about the role that McDonald’s has played on the black community:
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